Why do I need to improve my branding? I already have a logo so I’m good to go. Right?

Maybe not. You have a logo, but is it memorable, appropriate for your audience? Is it being appropriately used and influencing prospects?  Improved branding will generate BETTER leads from decision makers who are closer to your ideal customer profile. That means improved lead quality and that reduces customer acquisition costs (CAC); directly impacting profit and/or revenue.