WHAT DO GREAT BRANDS AND CREATIVE BIG IDEAS LOOK LIKE?
GREAT BRANDING AND BIG IDEAS DON’T SIT IN SPREADSHEETS. ARTIFICIAL INTELLIGENCE CAN’T THINK THEM UP OR REPLACE THEM.
They come from inspiration. They often go against convention.
Branding and BIG IDEAS do more than just drive revenue and sell a product or service; they elicit awe and wonder, they enter into the psych. They drive connection and build incredibly valuable customer relationships.
BIG IDEAS change the way people think. They get talked about and shared.
They sell products and services faster for longer.
Below you’ll see a small selection of brands and BIG IDEAS I have created.
The Brand
Aj Products
The Project
Aj Products UK Brand Awareness Campaign
The Brief
Create a marketing BIG IDEA to engage people buyers of office furniture and equipment.
THE BIG IDEA
IT’S THE LITTLE THINGS THAT MAKE A BIG DIFFERENCE
The Media Tactics
Digital TV AD
YouTube Adverts
Digital 3rd party website adverts
Digital Outdoors billboards
Ad Shells
Bus Sides
Advert for the trade press
The Brand
Nim’s Fruit Crisps
The Project
Nim’s Crisps Brand Awareness Campaign
The Brief
Create a marketing BIG IDEA to engage people who are creative and adventurous with their crisp choices
THE BIG IDEA
MARVERLOUSLY MOREISH
The Brand
Volvic Touch Of Fruit
The Project
Consumer and Trade Product Launch of
Volvic Touch of Fruit
The Brief
Launch the market’s first ever flavoured still water to the trade and consumers.
THE BIG IDEA
MORE TASTE. STILL WATER.
The Media Tactics
Ad Shells
Bus Sides
Brochures
Advert for the trade press
The Brand
Gracechurch Financial Crime Prevention
The Project
Gracechurch FCP Launch
The Brief
Create a strong corporate brand for a new FCP business
THE BRANDING
Brand creation
Logo design
Website design and build
Copywriting
Video content creation
Social Media account set up and management
Marketing collateral design
SEO training and advice
Visit Website www.gracechurchfcp.com
The Brand
The Transformationalist
The Project
Service Launch
The Brief
Show how business leaders can release the potential they had in themselves as a child.
THE BIG IDEA
RELEASE YOU INNER EXTRAORDINARY
The Media Tactics
Website design and build
TV Style video
Social Media content
The Brand
leasing.com
The Project
Rebrand and launch of leasing.com
The Brief
Speculative rebrand of leasing.com and creation of a creative marketing campaign with press and poster work to let young adults know leasing is easer than buying
THE BIG IDEA
LEASE HAPPY
The Media Tactics
Website
Press
Poster
Digital
Seeded digital
The Brand
ASAP Safety
The Project
Create a product name and brand and launch the new product to construction industry
The Brief
Create a brand and launch a new construction safety product
THE BRANDING
Brand creation
Logo design
Website design and build
Video content creation
Social Media account set up and management
Marketing collateral design and copywriting
Supply chain assesment
Manufacturing cost reduction
Visit Website www.needasap.co.uk
The Brand
THE KC CLASSROOM
The Project
Video Series UK School Launch
The Brief
Create a video to be shown in UK schools to get 9-14 year olds interested the the series of up-and-coming videos from The KC Classroom.
THE BIG IDEA
BE A FOOD DETECTIVE
The Media Tactics
Video
The Brand
GUINNESS
The Project
Trade and bar new product launch
The Brief
Launch Guinness Draft In Bottles to the trade.
THE BIG IDEA
HAVE YOU GOT THE BOTTLE?
Encourage bar staff to serve Guinness Draft In Bottles by using the bottle caps (after being served) as bidding collateral for online prizes.
The Media Tactics
Staff posters
Website
T-shirts
Prize brochure
The Brand
THE KC CLASSROOM
The Project
A Day In The Life
The Brief
Create a video to be shown to 9 -14 year olds in UK schools. Show a day in the life of a creative ideas agency.
THE BIG IDEA
MAKING BORING BEAUTIFUL
The Media Tactics
Video to show on school television channels and on school digital content