Blog / Insights

HOW CAN BRANDING AND BIG IDEAS INCREASE YOUR REVENUE?

Every day in the UK CEO’s and Marketing Managers – people like you – spend millions of pounds on awareness and demand generation activities – most of these are small companies like you. 

And whilst this marketing expense isn’t wasted – it could be me a lot more effective. You could be getting more for your money and here’s why.

You are probably using a variety of channels, SEO, a bit of LinkedIn, video, email, your website and maybe paid digital,  or radio or magazine placement … 

So how do you connect these activities – with the same message? with the same logo? – OK but that’s what your competitors are doing too. “Well we have ‘strapline’ and we have a brand and we reinforce it” … yeah, I hear you. But how do you reinforce engagement. Are you just spending more each year, more disparate channels, and more frequently? 

Modern marketing means thinking smarter not just doing more of the same. And the big companies have learnt this.

They use a BIG IDEA. And you can too.

This means you need a single and a unique and an inventive marketing idea. This BIG IDEA threads through all your marketing elements. It reinforces brand values and it drives customer purchase triggers. 

Don’t think you’re unusual here – most of our customers don’t know they need a big idea. Maybe you’re thinking: “Why do I need this…I’m doing SEO and the odd video which seems to age working ok?”

Maybe it does – but there is no big IDEA.

Meerkats sell insurance. Bunnies sell batteries. You want your business to stand out and be remembered…consistently. That’s what a A BIG IDEA does for you. 

Shouldn’t some of your marketing budget be for the big idea?

We create Big Ideas… We’ve done it for over 25 years, and we’ve done it for global brands and products that are now household names.

We are working with all types of businesses to give them big ideas and help them implement them. 

Talk to us.

So Rethink your marketing budget.

Use a BIG IDEA to integrate turbo charge your Marketing Budget – make the sum greater than the parts

Having a big idea increases brand recall. It makes your marking work harder. It makes you money, Gets you noticed above your competitors. Get your businesses talked about. 

It gets you raving fans who tell everyone about your marketing and business – so they are like a sales team that you don’t have to pay

Don’t spend your budget the same old marketing. Talk to us about a Big Idea that gets into the prime real estate of the customer’s brain.

Email mip@habilisUK.com


HABILIS WORKING WITH IDEAS FOUNDATION TO INSPIRE TEENAGERS

We are proud to be working with the charity The Ideas Foundation to create content aimed at the teenage market.

Last year 92% of creative jobs in the UK were held by the most ‘advantaged’ in society. The Ideas Foundation is here to help move the creative, tech and communications industries in a more diverse direction. They are asking them to think bigger and open their doors to students who don’t normally get a look-in. Students who may never have thought about joining the industry, yet are full of ideas.

We are passionate about creativity and the creative industries so a chance to help inspire the next generation of creatives and give them a helping hand into the industry is an honour for us.

Are you are a brand or business and think you can help The Ideas Foundation?

HABILIS WINS VIRIDIAN BRANDING AND LAUNCH

HABILIS have been appointed to deliver the branding and website for Viridian Advisory. A business who inspire others to believe that it is both possible and desirable to bring sustainable value to complex company challenges using tried and tested practices, processes and tools.  Companies can learn to help themselves understand…

HABILIS have been appointed to deliver the branding and website for Viridian Advisory. A business who inspire others to believe that it is both possible and desirable to bring sustainable value to complex company challenges using tried and tested practices, processes and tools. 

Companies can learn to help themselves understand the global context of sustainability and what stakeholders demand from them and then, by working with Viridian’s proven leadership, make those changes happen. 

View the website here: www.viridian-advisory.com

HABILIS WINS PARCADIAN REBRAND

HABILIS has won the competitive pitch to create the brand and design & build of the website and ongoing marking communications for Parcadian. Parcadian are a consulting firm who specialise in delivering the full life cycle of Change, Regulatory, Data, Privacy & GDPR major change programmes across organisations with specific skills in programme & project recovery and turn around services.