WHAT DO BIG IDEAS LOOK LIKE?

Here’s a taster

Big Ideas make your marketing stand out.

Everything we do has a big idea at its core.
This is exactly what we’ll do for you if you engage us to work with you.

What is a Big Idea and why is it so important to to your sales?

Big ideas don’t sit in spreadsheets.

Artificial Intelligence can’t think them up or replace them.


They come from inspiration. They often go against convention. Big Ideas do more than just sell a product; they elicit awe and wonder, they enter into the psych. They drive connection and build incredibly valuable customer relationships.

Big Ideas change the way people think. They get talked about and shared. They sell products and services faster for longer.

A Big Idea is an overarching creative approach that creates a thematic treatment that works in an highly engaging way across every type of media and conveys in a few seconds what your proposition is all about in a way that is remembered. It is the foundation for all your marketing communications. It’s what makes you memorable, stand out, be different and drive revenue.

Marketing Elements that are born from the Big Idea drive action from your prospects much more than standard marketing or standard digital marketing – which is why successful businesses and brands do Big Ideas.

Threading the idea through all your marketing enables your customers to understand you faster and better. And to remember you in an instant. So you build more valuable relationships with your customers. The idea makes people stop and notice you and that helps you sell more.

The Brand
Volvic Touch Of Fruit

The Project
Consumer and Trade Product Launch of Volvic Touch of Fruit

The Brief
Launch the market’s first ever flavoured still water to the trade and consumers.

The Big Idea
MORE TASTE. STILL WATER.

The Media Tactics
Ad Shells. Bus Sides. Brochures and advert for the trade press.


The Brand
Nikki J Owen

The Project
Service Launch

The Brief
Show how business leaders can release the potential they had in themselves as a child.

The Big Idea
RELEASE YOU INNER EXTRAORDINARY

The Media Tactics
Website, TV Style video, Social Media content


The Brand
leasing.com

The Project
Rebrand and launch leasing.com

The Brief
Speculative rebrand of leasing.com and creation of a creative marketing campaign with press and poster work to let young adults know leasing is easer than buying.

The Big Idea
LEASE HAPPY

The Media Tactics
Website, Press, Poster, Digital. Seeded digital


The Brand
GUINNESS

The Project
Trade and bar new product launch

The Brief
Launch Guinness Draft In Bottles to the trade.


The Big Idea
HAVE YOU GOT THE BOTTLE?

Encourage bar staff to serve Guinness Draft In Bottles by using the bottle caps (after being served) as bidding collateral for online prizes.

The Media Tactics
Staff posters, website, t shirts, prize brochure


The Brand
THE KC CLASSROOM


The Project
A Day In The Life

The Brief
Create a video to be shown to 9 -14 year olds in UK schools. Show a day in the life of a creative ideas agency.

The The Big Idea
MAKING BORING BEAUTIFUL

The Media Tactics
Video to show on School TV and Digital content.



The Brand
ENGLISH HERITAGE

The Project
Summer battle reenactments integrated campaign

The Brief
Excite the public about battle reenactments at English Heritage sites across the UK.

The Big Idea
HISTORY IN THE MAKING

The Media Tactics
Radio, Press, Poster and Digital.


The Brand
THE KC CLASSROOM


The Project
Video Series UK School Launch

The Brief
Create a video to be shown in UK schools to get 9-14 year olds interested the the series of up-and-coming videos from The KC Classroom.

The Big Idea
BE A FOOD DETECTIVE

The Media Tactics
Video